The Poem for Breakfast

The Poem for Breakfast played a very practical and educational role in the early days of La Cultivada.
It carried the narrative of a project just starting out, and embodied the initial values of this new brand.

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CHAPTER 10. Olives are given by God, the oil is made by a Master

Before entering La Cultivada into competitions, I used to be a tasting judge at international EVOO competitions where we assessed the quality of olive juices.
We’d score EVOOs from across the Mediterranean — Greek, Spanish, Italian, French, Turkish, Tunisian, Montenegrin, Moroccan, Lebanese, Palestinian…
Sometimes we’d taste up to 700 oils in a single week!

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