I’ve learned a thing or two from the craft and talent he so skilfully wields : he’s a friend, a proud Granadino and a brilliant designer who, with infinite generosity, allowed us to use his beautiful typeface called YEGERA — and with that, he completed the flawless design our branding has today.

I’m a hopeless romantic… just writing the words pantry, larder, or store cupboard instantly brings to mind a beautiful country house with shelves and nooks brimming with delicious things.
I see fresh eggs from hens roaming freely in the early morning…

Before entering La Cultivada into competitions, I used to be a tasting judge at international EVOO competitions where we assessed the quality of olive juices.
We’d score EVOOs from across the Mediterranean — Greek, Spanish, Italian, French, Turkish, Tunisian, Montenegrin, Moroccan, Lebanese, Palestinian…
Sometimes we’d taste up to 700 oils in a single week!

Our very first small-size cans were gold.
They looked like ingots of gold – liquid gold!

It was a summer friendship that helped bring shape to La Cultivada.
I met my friend Laura when we were fourteen, at the place where we both used to spend our summer holidays.
We were introduced by a neighbour; my mother had encouraged me to go out with her instead of staying cooped up in my room, reading for hours as was my wont.
You understand… that strange, in-between phase of adolescence when everything feels so strange.