The Poem for Breakfast

The Poem for Breakfast played a very practical and educational role in the early days of La Cultivada.
It carried the narrative of a project just starting out, and embodied the initial values of this new brand.

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CHAPTER 10. Olives are given by God, the oil is made by a Master

Before entering La Cultivada into competitions, I used to be a tasting judge at international EVOO competitions where we assessed the quality of olive juices.
We’d score EVOOs from across the Mediterranean — Greek, Spanish, Italian, French, Turkish, Tunisian, Montenegrin, Moroccan, Lebanese, Palestinian…
Sometimes we’d taste up to 700 oils in a single week!

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A new day, a new discovery

Today I’m going to share a legend with you: one that isn’t new, but was born at the dawn of time.
It comes from the Macuxi tribe, native to the Brazilian Amazon, one of our planet’s lungs and now under threat from deforestation, forest degradation, wildfires and other dangers placing biodiversity and climate balance at serious risk.

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